Whenever you want to buy or sell real estate, your first step is usually to seek out the assistance of a salesperson. A good one can produce success and a positive experience. A bad one.... well, let's not even go there. So, what are we looking for in trying to find the perfect salesperson? The first step is to realize that he or she does not exist! Granted, there are many excellent salespeople out there, but perfection is only in the eyes of the beholder - and each client wants something different. What suited your Uncle Fred may not necessarily be the best fit for you and your individual needs. When it comes to finding the right salesperson one size definitely does not fit all. But, don't despair. There are lots of excellent salespeople out there and while they may look different, they have some surprisingly common characteristics or habits.
Not so long ago, anyone who was a fast talker or a great real estate conversationalist was assumed to be a born salesperson . Today, salespeople must also be good listeners . That doesn't mean that they can't hold their own in a conversation. It's just that they recognize there are two sides to being an effective communicator. For instance, does your salesperson ask you, the customer questions? Only by asking can they find out what you want, when you want it, and where. You see, all of us have slightly different needs. Listening uncovers those needs. Hence, listening is the most important attribute and often the most overlooked attribute of a good salesperson. Re/Max real estate professionals have developed listening skills into a fine art. It's the pivotal element in a good marketing system.
Of course, besides listening, salespeople have to be able to perform once the client's needs have been uncovered. That's where drive', discipline, and expertise come into play. When you find all those good things, you have an excellent salesperson. And, when you find someone who has that extra empathy or chemistry with you, then you have found your perfect salesperson, not the perfect salesperson, which really does not exist.